SWEPCO unveils new logo, brand identity


Southwestern Electric Power Co. (SWEPCO), a utility subsidiary of American Electric Power (NYSE: AEP), today unveiled a new logo and tagline as part of its focus on providing innovative energy solutions for customers and communities.

“SWEPCO is investing in smarter energy infrastructure and new technologies to provide better, more reliable service and cleaner energy for our customers,” said Venita McCellon-Allen, SWEPCO president and chief operating officer.

“We’re committed to developing innovative energy solutions that power communities and improve lives. Our industry is changing and our customers’ expectations are evolving, so we must adapt to meet those new expectations. As we become an energy company for the future, it’s time to adopt a new logo and a new tagline – Boundless Energy – to reflect that transformation and our aspirations,” McCellon-Allen said.

The new logo is the result of research conducted by engaging customers, employees and other stakeholders as part of an extensive brand review. AEP’s corporate logo and its other utility subsidiaries also have been updated with the new look. SWEPCO will change the logos on its main buildings in the coming months. Full adoption of the new logo will be phased in over the next two years.

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